LinkedIn yog lub platform muaj zog rau cov lag luam. Nws muaj ntau dua 500 lab tus kws tshaj lij thoob ntiaj teb1Qhov no ua rau nws yog qhov chaw zoo tshaj plaws los tsim phiaj xwm phiaj xwm. Nrog rau LinkedIn Kev nkag siab, koj tuaj yeem txheeb xyuas cov kev ua tau zoo ntawm koj phiaj xwm. Yog li koj tuaj yeem tsim cov tswv yim customized kom ua tiav koj pej xeem- phiaj.
O LinkedIn Kev nkag siab pab koj saib xyuas tus nqi ib nias, tus nqi rau ib qho kev xav, thiab tus nqi ib qho txhuas1. Qhov no yuav pab koj nkag siab zoo dua yog leej twg koj pej xeem. Tsis tas li ntawd, LinkedIn yog ib qho ntawm cov thawj coj platform rau B2B kev lag luam.2Qhov no ua rau LinkedIn yog qhov kev xaiv nrov rau cov neeg lag luam uas xav tsim phiaj xwm phiaj xwm.
Cov ntsiab lus tseem ceeb
- O LinkedIn Kev nkag siab yog ib qho cuab yeej muaj zog rau kev txheeb xyuas cov kev ua tau zoo lub kev tshaj tawm kev lag luam.
- LinkedIn tso cai rau cov neeg tshaj tawm los taug qab tus nqi-ib-nias, tus nqi-ib qho kev xav, thiab tus nqi-ib-tus thawj coj li metrics tseem ceeb heev.
- LinkedIn tsim nws tus kheej ua ib qho ntawm lub ntsiab platforms rau kev tshaj tawm kev lag luam B2B.
- LinkedIn Insights yog qhov tseem ceeb rau kev tsim phiaj xwm phiaj xwm thiab tus kheej.
- LinkedIn muaj ntau dua 500 lab tus kws tshaj lij thoob ntiaj teb.
Nkag siab txog LinkedIn Insights thiab nws qhov tseem ceeb
LinkedIn Insights yog cov cuab yeej muaj zog. Nws muab cov ncauj lus kom ntxaws txog kev ua tau zoo lub kev tshaj tawm kev lag luam. Qhov no suav nrog metrics ntawm kev koom tes, tsheb thiab kev sib hloov3.
Nrog LinkedIn Insights, cov neeg lag luam tuaj yeem kho lawv cov tswv yimLawv nkag mus rau cov ntaub ntawv pej xeem, tshaj tawm, thiab kev koom tes. Qhov no pab txhim kho cov txiaj ntsig.3.
Os cov txiaj ntsig LinkedIn Insights muaj ntau yam nta. Koj tuaj yeem pom tus naj npawb ntawm cov neeg tuaj xyuas koj nplooj ntawv. Koj tseem tuaj yeem taug qab cov neeg taug qab kev loj hlob thiab tshaj tawm cov kev xav.3.
Tsis tas li ntawd, lub cuab yeej muab cov ncauj lus kom ntxaws txog pej xeem. Qhov no tso cai rau koj los tsim phiaj xwm ntau hom phiaj thiab siv tau3.
Lub ntsiab cov chaw muab kev pab muaj nyob rau ntawm LinkedIn Insights suav nrog:
- Cov ntaub ntawv pej xeem thiab kev tshaj lij
- Posts thiab kev koom tes
- Impressions thiab tsheb
- Hloov pauv thiab nias-dhau tus nqi
Nrog cov no cov chaw muab kev pab, cov neeg lag luam tuaj yeem tsim phiaj xwm zoo dua. Lawv tuaj yeem txhim kho cov txiaj ntsig los ntawm kev kho lawv cov tswv yim thiab ua tiav koj lub hom phiaj3Siv cov ntawv xov xwm ntawm LinkedIn yog lub tswv yim zoo rau kev koom nrog cov thwjtim. Nws feem ntau ua rau cov posts tsom rau kev nyiam ua lag luam.3.
Yog xav paub ntxiv txog LinkedIn Insights, mus saib lub vev xaib LinkedIn. Tshawb nrhiav seb qhov cuab yeej no tuaj yeem pab txhim kho cov txiaj ntsig ntawm koj cov phiaj xwm kev lag luam. Siv cov cov chaw muab kev pab e cov txiaj ntsig koj pov tseg3.
Nkag mus rau LinkedIn Insights rau Kev Sib Tham Sib Tham
A interface LinkedIn Insights yooj yim siv. Nws muaj graphs thiab kab kos los tso saib cov ntaub ntawv.4Qhov no pab cov neeg lag luam nkag siab zoo dua lawv cov phiaj xwm.
Nrog cov interface, koj tuaj yeem pom kev ua haujlwm ntawm kev sib tw. Qhov no suav nrog cov nqi koom nrog thiab ncav cuag.4Qhov no tso cai rau koj los kho cov phiaj xwm los txhim kho cov txiaj ntsig.
Yuav siv tau zoo interface, nws yog ib qho tseem ceeb kom paub yuav ua li cas rau navigate. Qhov no tso cai rau koj nkag mus rau cov ntaub ntawv tseem ceeb rau koj cov phiaj xwm phiaj xwm.4. Nws tseem yog ib qho tseem ceeb rau kev koom ua ke nrog lwm cov cuab yeej lag luam.
Piv txwv li, thaum txheeb xyuas qhov kev sib tw, koj tuaj yeem saib cov duab kos thiab kab kos. Cov kab kos no qhia txog kev ua haujlwm tawm tsam KPIs.4Qhov no pab kho cov tswv yim los txhim kho cov txiaj ntsig.
Kev muaj peev xwm nkag mus rau cov ntaub ntawv hauv lub sijhawm yog qhov tseem ceeb. Qhov no tso cai rau koj txiav txim siab sai thiab kho cov phiaj xwm raws li xav tau.5Qhov no ua rau cov phiaj xwm muaj txiaj ntsig zoo dua.
Hauv luv luv, LinkedIn Insights interface yog qhov muaj txiaj ntsig zoo rau cov neeg lag luam. Nws pab tsim cov phiaj xwm zoo. Nws tso cai rau koj kom tau txais kev nkag siab zoo thiab txiav txim siab paub.
Yog xav paub ntxiv txog LinkedIn Insights interface, mus saib hauv Brand24. Nyob ntawd koj yuav pom cov ntaub ntawv hais txog cov cuab yeej tsom xam los ntawm LinkedIn.
Qhov tseem ceeb LinkedIn Metrics rau Kev Ntsuam Xyuas Cov Neeg Qhua
Kom nkag siab qhov pej xeem ntawm LinkedIn, nws yog ib qho tseem ceeb kom paub cov metrics cov tseem ceeb. Cov tsom xam ntawm cov ntaub ntawv pej xeem thiab cov neeg siv tus cwj pwm yog qhov tseem ceeb. Qhov no pab tsim kev tshaj tawm kev lag luam zoo dua.6.
LinkedIn metrics muab kev nkag siab ntawm cov neeg tuaj saib, xws li qhov chaw thiab kev lag luam. Lawv kuj qhia txog kev loj hlob ntawm cov neeg tuaj saib, xws li tus naj npawb ntawm cov neeg tuaj tshiab.6Qhov no tso cai rau koj los tsim ntau tus kheej cov ntsiab lus rau koj cov neeg tuaj saib.
Cov kev ntsuas tseem ceeb rau kev txheeb xyuas koj cov neeg tuaj saib ntawm LinkedIn yog:
- Cov ntaub ntawv pej xeem thiab kev tshaj lij
- Tus neeg siv tus cwj pwm
- Kev sib koom tes thiab kev sib koom tes
Cov kev ntsuas no pab txhim kho kev tshaj tawm kev lag luam thiab nce kev koom tes.7. Kev txheeb xyuas qhov ncav cuag ntawm cov posts thiab tus naj npawb ntawm kev sib cuam tshuam kuj tseem ceeb.8.
Nyob rau hauv luv luv, LinkedIn metrics yog qhov tseem ceeb rau kev lag luam kev lag luam. Nrog lawv, cov neeg lag luam tuaj yeem nce kev koom tes thiab txhim kho kev ua haujlwm.6.
| Kev ntsuas | piav qhia |
|---|---|
| Cov ntaub ntawv pej xeem | Cov ntaub ntawv hais txog qhov chaw, lub tuam txhab npe thiab qhov loj me, kev lag luam, qib laus thiab cov npe ua haujlwm |
| Tus neeg siv tus cwj pwm | Cov ntaub ntawv hais txog yuav ua li cas cov neeg siv cuam tshuam nrog cov ntsiab lus |
| Kev sib koom tes thiab kev sib koom tes | Cov ntaub ntawv hais txog tus naj npawb ntawm clicks, nyiam, sib koom thiab cov lus pom ntawm cov ntsiab lus luam tawm |
Advanced Segmentation Strategies
Txhawm rau kom ua tiav kev tshaj tawm kev lag luam, nws yog qhov tseem ceeb uas yuav tsum siv cov tswv yim lag luam. segmentation advanced. Lawv tso cai rau koj mus cuag cov neeg tuaj saib zoo dua.9Qhov no yog ua tiav siv cov ntaub ntawv xws li hnub nyoog, poj niam txiv neej, qhov chaw, thiab keeb kwm kev yuav khoom.10. Koj tuaj yeem ua ntu raws li txoj haujlwm, kev lag luam, tuam txhab loj, thiab kev txawj ntse.11.
Ib qho txiaj ntsig loj ntawm segmentation advanced yog tias nws tuaj yeem nce tus nqi hloov pauv mus txog 70%9Qhov no tshwm sim vim tias cov phiaj xwm tau tsom mus rau cov neeg tuaj saib tshwj xeeb. Qhov no ua rau kom muaj feem tsim nyog tau txais kev coj ua.10. Tsis tas li ntawd, nws pab txo cov nqi lag luam, vim tias cov phiaj xwm muaj ntau lub hom phiaj thiab ua tau zoo.11.
Siv cov tswv yim ntawm segmentation advanced, nws yog ib qho tseem ceeb kom muaj cov cuab yeej tsom xam ntawm cov ntaub ntawv. LinkedIn LinkedIn yog lub platform zoo rau qhov no. Nws muaj cov yam ntxwv rau lub hom phiaj raws li kev lag luam, cov npe haujlwm, lub tuam txhab loj, kev txawj, thiab qhov chaw.10. Kev teeb tsa lub hom phiaj meej thiab siv cov ntaub ntawv cuam tshuam kuj tseem ceeb heev rau kev txhim kho lub hom phiaj thiab cov txiaj ntsig ntawm kev sib tw.9.
Nyob rau hauv luv luv, cov hom phiaj siab tshaj plaws yog qhov tseem ceeb rau kev tshaj tawm kev lag luam zoo thiab nce kev hloov pauv.9. Nrog cov ntaub ntawv pej xeem, segmentation cov qauv thiab cov cuab yeej tsom xam, koj tuaj yeem ncav cuag koj cov neeg tuaj saib. Qhov no ua rau kom muaj txiaj ntsig ntawm koj cov phiaj xwm.10. Tsis tas li ntawd, lub hom phiaj siab heev pab txo cov nqi lag luam thiab nce kev hloov pauv.11.
Nrog rau qib siab segmentation, koj tuaj yeem nce koj qhov kev hloov pauv mus txog 70%9.
- Ua kom tus nqi hloov pauv nce mus txog 70%9
- Txo cov nqi lag luam11
- Ua kom muaj txiaj ntsig ntawm kev sib tw10
Cov tswv yim tsom mus rau qib siab yog qhov tseem ceeb rau kev tsim cov phiaj xwm kev lag luam zoo thiab nce kev hloov pauv.9
Tsim cov phiaj xwm zoo nrog LinkedIn Insights
Txhawm rau khiav cov phiaj xwm LinkedIn zoo, nws yog ib qho tseem ceeb kom nkag siab tias koj cov neeg tuaj saib xav tau dab tsi. Nws tseem ceeb heev kom paub tias koj xav ua tiav dab tsi. Nrog 46 lab Brazilians ua haujlwm ntawm LinkedIn,12, lub platform no yog qhov tseem ceeb rau kev ncav cuag cov kws tshaj lij hauv ntau qhov chaw. Nws yog 6th feem ntau siv network los ntawm Brazilians.12, qhia nws qhov tseem ceeb.
LinkedIn pab koj nrhiav cov thawj coj zoo vim nws muaj cov kws tshaj lij los ntawm ntau qhov chaw.12Qhov no tso cai rau cov tuam txhab khiav lag luam ntau lub hom phiaj thiab muaj txiaj ntsig zoo. LinkedIn's Ads Manager kuj pab saib xyuas cov txiaj ntsig.12, txhim kho cov peev nyiaj thiab kev pom zoo tus nqi.
Txhawm rau khiav cov phiaj xwm ua tiav, nws tseem ceeb heev kom ua raws li LinkedIn cov cai. Qhov no suav nrog cov ntawv tshaj tawm thiab qhov ntev video.12. Cov cuab yeej Lead Generation Form pab koj sau cov ntaub ntawv tseem ceeb12. Kev kuaj A/B kuj tseem ceeb heev rau kev txhim kho cov phiaj xwm.12.
Cov tuam txhab nrog cov neeg ua haujlwm koom nrog tuaj yeem loj hlob ntxiv13Nws yog ib qho tseem ceeb los tsim cov phiaj xwm uas koom nrog koj cov neeg tuaj saib. Qhov no tuaj yeem ua tiav los ntawm cov ntsiab lus zoo thiab cov neeg siv kev sib cuam tshuam.14.
Nyob rau hauv luv luv, khiav haujlwm zoo LinkedIn phiaj los nqis tes yuav tsum tau lub hom phiaj meej thiab txoj cai ad xaiv. Nrog rau cov cuab yeej zoo thiab lub tswv yim zoo, cov tuam txhab tuaj yeem ua tiav lawv cov hom phiaj. Yog xav paub ntxiv, saib LinkedIn Kev nkag siab e Content Marketing.
| Platform | Cov neeg siv nquag | Muab tso |
|---|---|---|
| 46 lab | 6rd |
Kev Ua Haujlwm Saib Xyuas thiab Kev Ntsuam Xyuas
Kom muaj kev vam meej Hauv LinkedIn kev lag luam, nws yog ib qho tseem ceeb los saib xyuas thiab txheeb xyuas kev ua tau zoo. Qhov no suav nrog kev ntsuas kev ntsuas xws li kev suav cov neeg suav thiab nias.15Nws tseem ceeb heev rau kev txheeb xyuas qhov ua tau zoo ntawm koj cov ntawv tshaj tawm, xws li nyem-los ntawm tus nqi thiab ncav cuag.16.
Kev siv cov cuab yeej taug qab yog qhov pab tau zoo kawg. Lawv tso cai rau kev hloov kho lub sijhawm tiag tiag rau cov tswv yim.17Qhov no txhim kho kev sib tw ua haujlwm. Tsis tas li ntawd, kev txheeb xyuas kev ua tau zoo pab txheeb xyuas thaj chaw rau kev txhim kho thiab kev loj hlob.
Qee qhov kev ntsuas tseem ceeb los saib xyuas yog:
- Followers thiab follower loj hlob
- Impressions thiab clicks
- Kev sib koom tes thiab ncav cuag
- Ncej thiab Ad Performance
Nrog rau cov ntaub ntawv no, cov neeg lag luam tuaj yeem kho lawv cov tswv yim, txhim kho lawv cov nyiaj rov qab los ntawm kev nqis peev (ROI).15. Kev tshuaj xyuas kuj pab nrhiav txoj hauv kev los txhim kho thiab ua kom zoo dua cov peev txheej.16.
Em xaus lus, saib xyuas thiab txheeb xyuas kev ua tau zoo yog qhov tseem ceeb rau cov kev vam meej ntawm LinkedIn. Nrog cov cuab yeej taug qab thiab hloov kho lub sijhawm tiag tiag, cov kws tshaj lij tuaj yeem ua kom zoo dua lawv cov tswv yim.17.
Cov Dab Neeg Zoo thiab Kev Ua Zoo Tshaj Plaws
Kom muaj kev vam meej hauv kev lag luam, nws yog qhov tseem ceeb rau kev kawm rooj plaub ntawm kev vam meej thiab ua raws li kev coj ua zoo tshaj plaws. Heineken, piv txwv li, muaj ntau dua 130.000 shares thiab 325.000 kev sib cuam tshuam ntawm nws cov phiaj xwm Facebook hauv 201818. Dove, nrog nws cov phiaj xwm "Kev Zoo Nkauj Tiag", tau mus txog ntau dua 6 lab tus neeg saib18.
Itaú pub ntau tshaj 3,6 lab phau ntawv rau cov menyuam yaus tsis muaj zog nrog kev sib tw #issomudaomundo19Vivo, nyob rau hauv lem, nce nws cov kev pab cuam hauv internet muag peb npaug tom qab txhim kho nws Facebook tshaj tawm.18. Cov piv txwv no qhia txog qhov tseem ceeb ntawm kev ua raws li cov kev coj ua zoo tshaj plaws em cov lag luam.
Nws kuj tseem ceeb heev kom nkag siab tias cov hom lag luam tuaj yeem tau txais txiaj ntsig los ntawm cov tswv yim tshiab. Magazine Luiza, piv txwv li, tsim ib lub cim hu ua "Lu" los sib txuas lus ncaj qha nrog nws cov thwjtim.20. Yog xav paub ntxiv txog rooj plaub vam meej thiab kev coj ua zoo tshaj plaws, Xyuas qhov txuas no ou qhov no lwm tus.
Xaus
LinkedIn Insights yog qhov tseem ceeb rau cov neeg lag luam. Lawv siv nws los tsim cov phiaj xwm phiaj xwm phiaj xwm.21Nrog cov ntaub ntawv pej xeem thiab kev ntsuas kev sib koom tes, koj tuaj yeem tsim cov tshaj tawm cuam tshuam thiab tau txais txiaj ntsig zoo.22.
Cov hom phiaj siab tshaj plaws thiab kev txheeb xyuas kev ua tau zoo hauv lub sijhawm ua rau cov phiaj xwm muaj txiaj ntsig zoo dua. Qhov no ua rau cov phiaj xwm loj dua.
Cov tuam txhab uas siv LinkedIn Insights zoo siab rau lawv cov neeg siv khoom nrog cov ntsiab lus tus kheej. Qhov no ntxiv dag zog rau lawv lub xub ntiag ntawm kev tshaj lij network.22. Qhov no ua rau muaj peev xwm ua tau ntau dua, kev hloov pauv siv tau thiab zoo dua rov qab rau kev lag luam kev nqis peev22.
Yog li, siv LinkedIn Insights lub tswv yim yog qhov tseem ceeb rau kev lag luam kev vam meej.21Los ntawm kev ua raws cov kev nkag siab no nrog kev ua tiav, koj tuaj yeem ua tiav cov txiaj ntsig zoo. Qhov no ntxiv dag zog rau koj lub hom phiaj duab hauv khw.22. A siv tau zoo ntawm LinkedIn Insights tuaj yeem txiav txim siab rau cov tuam txhab uas xav sawv tawm.
FAQ
LinkedIn Insights yog dab tsi?
LinkedIn Insights yog cov ntaub ntawv tshuaj ntsuam xyuas platform uas muab kev nkag siab rau cov neeg tuaj saib lub hom phiaj, kev koom tes, thiab kev ua haujlwm ntawm LinkedIn.
Dab tsi yog qhov tseem ceeb ntawm LinkedIn Insights?
LinkedIn Insights muaj ntau yam nta, suav nrog kev txheeb xyuas pej xeem cov neeg tuaj saib, kev ntsuas kev sib koom tes, thiab cov cuab yeej tsom mus rau qib siab. Tseem muaj cov kev xaiv rau optimizing phiaj los nqis tes.
LinkedIn Insights tuaj yeem txhim kho cov tswv yim kev lag luam li cas?
LinkedIn Insights pab koj nkag siab zoo dua koj cov neeg tuaj saib lub hom phiaj thiab cov neeg siv tus cwj pwm, ua rau koj tsim kom muaj txiaj ntsig zoo dua thiab cov phiaj xwm kev lag luam.
Dab tsi yog qhov tseem ceeb LinkedIn metrics rau kev tsom xam cov neeg tuaj saib?
Cov kev ntsuas tseem ceeb suav nrog cov neeg tuaj saib pej xeem thiab cov ntaub ntawv tshaj lij. Kev koom tes, kev hloov pauv, thiab rov qab los ntawm peev (ROI) kuj tseem ceeb.
Yuav siv LinkedIn Insights li cas rau cov hom phiaj siab tshaj?
LinkedIn Insights tso cai rau koj faib koj cov neeg tuaj saib raws li cov txheej txheem ntxaws, suav nrog cov npe haujlwm, kev lag luam, qib siab, nyiam, thiab tus cwj pwm. Qhov no tso cai rau koj los tsim cov phiaj xwm phiaj xwm loj.
Dab tsi yog cov kauj ruam los tsim cov phiaj xwm zoo nrog LinkedIn Insights?
Tsim cov phiaj xwm siv tau, nws yog ib qho tsim nyog los txhais cov hom phiaj meej. Tom qab ntawd, xaiv cov ntawv tshaj tawm uas tsim nyog. Nws tseem yog ib qho tseem ceeb kom ua kom zoo dua koj cov peev nyiaj thiab sim cov kev sib txawv raws li koj qhov kev pom.
Yuav ua li cas saib xyuas thiab txheeb xyuas qhov ua tau zoo ntawm kev tshaj tawm kev lag luam ntawm LinkedIn?
LinkedIn Insights muab KPIs tseem ceeb, suav nrog kev koom tes, nyem-los ntawm tus nqi, tus nqi-ib-nias, thiab rov qab los ntawm kev nqis peev. Cov kev ntsuas no tuaj yeem taug qab hauv lub sijhawm tiag tiag rau kev hloov kho thiab kev ua kom zoo.
Puas muaj cov dab neeg ua tiav thiab cov kev coj ua zoo tshaj plaws rau kev siv LinkedIn Insights?
Yog lawm, ntau lub tuam txhab tau ua tiav cov txiaj ntsig tseem ceeb nrog LinkedIn Insights. Lawv tau segmented lawv cov neeg tuaj saib, tsim cov phiaj xwm cuam tshuam, thiab saib xyuas lawv cov tswv yim kev lag luam.
